Studio open · 2026 cohort Est. 2024 · Bengaluru / Remote

Software,
crafted in
precision.

A small, design-forward studio casting AI-native tools for the Mac, the iPhone, and the open browser. We treat software the way master craftsmen treat metal — with patience, precision, and the conviction that the object should outlive the trend.

14
Pieces shipped
3.2m
Daily users served
100%
Independently held
O OPTIMUS · FOUNDRY · EST · MMXXIV
Heat · Pressure · Precision
Cast in focus Forged for the open browser Tempered by real users Built to outlive trends Cast in focus Forged for the open browser Tempered by real users Built to outlive trends
01 The studio

We don't ship
features. We cast
objects
.

Most software today is liquid — endlessly poured, infinitely reshaped, optimized for the next quarter. We work the other way around. Every product leaves the foundry as a finished thing, with weight, with edges, with a particular grain.

Our tools are built one at a time, in small batches, by a team that fits in a single room. We choose our commissions carefully and refuse most of them. The pieces we keep are the ones that needed to exist regardless of who paid for them.

PRINCIPLE 01

Make it hold up
in the hand.

Software has weight, even when invisible. Density of thought, sharpness of edges, the way a button responds — these are tactile decisions. We never ship a tool that feels weightless.

PRINCIPLE 02

The simplest path
is rarely shorter.

A single hot key that does what three menus did is not less work — it is more. We spend the engineering hours upstream so that our users spend zero downstream. That trade is the whole point.

PRINCIPLE 03

Outlive the
trend cycle.

We bet on rhythms longer than the launch calendar. Materials, typography, motion language — chosen so that two years from now the work still reads as deliberate, not nostalgic.

Four metals.
One forge.

We work across four practices — each with its own grain. Sometimes a single project moves through all four; usually it lives in one. We never staff up beyond what fits in one room.

01 / Product design

Native apps,
cast for the platform.

From first sketch to v1, we design and build small, opinionated tools for macOS, iOS, and the modern web — each tuned to feel like a piece of the platform, not a layer over it.

Mac iOS Web SwiftUI
02 / AI engineering

Models that do
exactly one thing.

We design AI features the way a watchmaker designs a complication — small, deliberate, and locked to a real human task. Most of the work is upstream of the model: prompt scaffolding, eval pipelines, fallbacks.

Claude Evals Prompting RAG
03 / Brand & identity

Marks built to last
longer than launches.

Type systems, marks, motion language, packaging. We treat brand the way a foundry treats casting molds — built once, with care, so that hundreds of impressions later it still reads sharp.

Identity Type Motion Print
04 / Editorial systems

Documents that think
like products.

Internal handbooks, design system docs, public-facing manuals. We build them as living tools — properly versioned, properly typeset, with the same rigor we bring to the product itself.

Docs Systems Editorial Manuals

Selected casts.

03 Studio archive · 2024–2026
01 / 14
Anvil iOS
Personal CRM for people who hate CRMs. Voice notes in, structured contacts out. Won 'Mac App of the Day' three times.
PRODUCT · AI · iOS
2026 · Ongoing
02 / 14
Bellows for Linear
Inline AI assistant that turns shipped pull requests into release notes the engineers actually want to read.
AI · WEB
2025
03 / 14
Cinder type system
Foundry's in-house display family. Three weights, two opticals, and a set of contextual ligatures we are slowly licensing out.
TYPE · BRAND
2025 · 2026
04 / 14
Plinth browser
A reading-first browser commissioned by a private research lab. Vertical tabs, pinned scratchpad, AI-summarized reading queue.
PRODUCT · MAC
2025
05 / 14
Quench identity
Brand identity and editorial system for a Tokyo-based AI hardware studio. Print catalogue, on-product type, packaging.
IDENTITY · PRINT
2025
06 / 14
Forge handbook
200-page studio operating manual published as both a printed volume and a static site. Used as reference by four other studios.
EDITORIAL · WEB
2024 · 2026
04 How we work

Four passes
through the forge.

i

Brief

A short, written contract. We agree on the problem, the scope, and what is explicitly out of scope. Always shorter than you'd expect.

ii

Cast

The first working artifact, rough but real. Always interactive, never a deck. We'd rather show you a clumsy v0 than a polished mockup.

iii

Temper

Iteration in tight loops with a small group of real users. We track decisions, not features. Most of the value lives in this phase.

iv

Stamp

The piece ships with a versioned, signed manual. We're available for one round of post-launch refinement, then we stay out of the way.

05 Get in touch

We're not growing
compounding.

If you have a piece of software that needs to exist — small, particular, built once and built right — we'd like to hear about it. We take on three to five commissions a year. The next slot opens in Q2 2026.